Tuesday, May 8, 2007

Windows Live Search exec abandons Microsoft

Microsoft struggling to keep up with GoogleJuan Carlos PerezAnother executive is leaving Microsoft's internet search group, as the company continues to struggle to compete with web search leader Google.Dane Glasgow, general manager of Windows Live Search, is leaving the company, a spokesman for Microsoft confirmed yesterday.Last month, Microsoft acknowledged the departure of its highest-ranking search executive, Christopher Payne, corporate vice president of Windows Live Search.Microsoft has invested heavily in recent years to develop its own search engine and accompanying search advertising platform, in an effort to compete with Google and Yahoo and benefit from the fast growth in online advertising.However, the results have been disappointing. Microsoft lags in a distant third place in web search usage and it hasn't been able to capitalise as much as expected from the boom in search engine advertising.In an apparent attempt to use its strong presence in the enterprise to lift its web search usage, Microsoft last month acknowledged it is offering financial incentives to large enterprise customers whose employees use Microsoft's Live Search engine.In exchange for their employees' Live Search usage, Microsoft is providing "service or training credits" to these enterprise customers, the company said.